Uncover Skincare a Kenyan-based startup has recently launched a “one stop shop for skincare”.
Founded by Catherine Lee and Sneha Mehta, the startup was part of the Nairobi-based Antler accelerator which later funded Uncover Skincare with 100,000 investment.
The startup educates its users by providing users with a skin quiz and videos to solve what appears to be the biggest challenge in the skincare world.
One of the Co-founders, Sneha Mehta in a statement said: “Catherine and I bonded over our passion to empower women with confidence and we are starting with solving a problem in skincare,”.
According to Metha, skincare is difficult in Kenya and other African continents. Users or consumers are limited by challenges of information constraints.
Uncover Skincare also creates its own line of products in collaboration with a top Korean Original Design Manufacturer to sell skincare products via its B2B collaborators and e-commerce website.
Metha also noted that their approach is data-driven and a survey was launched with up to 1,000 respondents.
This survey according to the founders is the largest skincare study carried out in the region.
She noted that the startup’s product is a direct response to consumers’ challenges in the skincare industry.
The startup has onboarded some retailers to sell its products. With an initial focus on Kenya, Uncover skincare plans expansion into the rest of East Africa and other parts of the continent after 2021.
Uncover skincare targets “anyone who cleanses their face”, with specific 4.2 million Kenyan females within the ages of 15 to 44.
Metha however, confirmed that the startup initially had a marketing focus on 25 to 34 years, Kenyan women.
The skincare market value across Kenya, Nigeria, Africa, Uganda and Tanzania amounts to $2.9 billion. From this figure, Kenya alone amounts to $250 million.
“The Kenyan skincare market is growing at 100 percent. Kenya’s largest e-commerce site, Jumia, saw 400 percent growth in skincare between 2018 and 19.” Metha concluded
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