Nigerian Startup, InstaNovella launches Platform to Support African Writers

With the proliferation of various mobile applications guaranteeing book lovers access to any kind of book no matter the genre, never has reading been so much exciting!

However, for writers, especially budding ones, there aren’t that many opportunities to monetize their unique talent. To address this need, InstaNovella, a Nigerian startup has launched a social community to connect African writers with readers, thereby enabling them to generate income from their skills.

InstaNovella

Founded in June 2020 by Dandy Jackson Chukwudi and Awaji-Itimikpang Abadi, who had run a Facebook community of writers that reached 2.1 million members, InstaNovella seeks to build social communities around stories from established and upcoming writers in Africa.

The platform serves African writers by publishing their stories as well as connecting them to other writers and readers. With stories ranging from romance fiction, mystery, to paranormal, InstaNovella plans to help writers monetize their craft and is making efforts to partner with film-producing companies.

According to the co-founder, Chukwudi, “Africa is growing and we need to be entertained. Some people look for where to display their talents in writing but have no notable place for that, and that is why InstaNovella is here.”

“We fill the reading gap. The reading of books in Africa has been declining, and we want to keep this in check. To the best of my knowledge, there hasn’t been any social network platform for reading and writing stories in Africa – we have no competitor,” he said.

Considering the market size owing to the fact that a good number of Nigerians turn to books either to find solace or to distract themselves for a few hours, InstaNovella is well on its way to becoming Africa’s top go-to platform.

Although the platform claims to have 100,000 users, it is hoping to raise early-stage funding to enable it to develop and execute its goals.

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