Whether mentioned on a free product review site or not, perception about a company’s image can be influenced, through review sites.
A lot of consumers, before making buying decisions, look at online customer reviews about products or services.
The quality or lack of reviews can influence their perception about the company and even, influence buying decisions.
This is why it is important, not to understate the importance of review sites.
They provide a means of improving products or services, influencing buying decisions, relating to consumers and building positive perceptions about a company.
Benefits of having your company by review sites include:
Proof and Purchases
People are more likely to buy if a lot of people agree that it is a good buying decision.
If the reviews come from strangers, social proof is enough to influence buying decisions.
How people are more likely to download an application, due to reviews from others, is a typical example.
A successful brand denotes a visible brand.
A lot of shoppers now look to search engines, such as Google and Bing and even, social media platforms like twitter, when making buying decisions.
Reviews can be seen because these sites have a way of indexing and showing content.
With, even, average reviews from online customers, a company stands a higher chance of visibility, exposure and healthy public image.
Trust and credibility can affect a company’s image and reviews are one of the ways to build trust and credibility among the general public.
Reviews make your brand look trustworthy and credible and the streams of positive reviews can get you significant trust.
With average ratings, your business pulls more traffic and more this can equal sales.
Reviews send across a message that you care about customers and that you are open to making necessary changes, to ensure growth.
Customers expect that brands respond to their comments, critiques and suggestions. With online review sites, you can start and maintain an open line, with customers.
Here, you get the avenue, to be frank with them, to quickly rectify a poor review, to offer consolation in cash, or return of the product and to show that your brand cares.
Companies can get more reviews to boost their Image, by doing the following:
Deliberately Ask Customers for Reviews
During, or after responding to a satisfied customer, be sure to ask for a review.
Happy customers leave positive reviews you can use to your advantage. The reviews can, also, give insight on ways to improve your products or services.
You can direct them to a company or product review site, or you can use the reviews personally, on your social media accounts and website.
Asking customers for reviews can be in the form of a survey, asking them to rate your business on a scale of 1 to 10, or asking how likely they are, to recommend you to friends and family.
Social Media and Websites
If you have built following on social media, especially, of your customers, it is a great way to get reviews.
While you can ask your questions in the form of polls, you can, also, directly ask that they leave their thoughts in the comment.
Dropping a link to the website you want their reviews, will also work.
To get a faster response to your request, you can post contents, relating to your business that are educative, interesting and somewhat, argumentative.
Emailing customers to ask for reviews is one of the easiest ways to, quickly get reviews.
Since emails allow you to embed links, people are easily directed, to where they can drop their reviews.
It is important to pay attention to review sites. Not only should you seek ways to get people to talk about your company, you should, also, monitor the reviews.
The reviews can get you customers and boost your company’s image to the public.
Featured Image: Quora
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