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Home Startups West Africa

Growsel partners Agtech Startup Zowasel, receives Agricultural Machinery, Farm Kiosk Donation from Mitsubishi Corporation (Nigeria)

This partnership will enable Zowasel support smallholder farmers

by TechBuild.Africa
2022/04/05
in West Africa
Growsel - techbuild
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Growsel Microfunds Inc, a non-profit organization supporting smallholder farmers in Nigeria, has announced that it has received Agricultural Machinery and Farm Kiosk donations from Mitsubishi Corporation (Nigeria) Ltd. to empower smallholder farmers, help their productivity increase and their quality-of-life improvement.

Zowasel, an agtech startup, will use its extensive network to execute the Proof of Concept (PoC) and confirm the feasibility of agricultural machinery rental services for smallholder farmers in Nigeria.

The project aims to cut back on manual labour and ease farmers’ production by determining the acceptance of a motorized mini tractor, mini harvester, hand-held planter, and a hand-held tiller.

Growsdel Photo 3
A display of the agricultural machinery donated by mitsubishi corporation (nigeria) ltd, to growsel.

The project was launched at Kawo village, Doma LGA of Nasarawa State, and contributes to developing the Rice, Soybean, and Sesame value chains across the north-central state of Nigeria.

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Smallholder farmers from the host and neighbouring communities were present at the Farm Kiosk to be operated as the remote Crop Centre by Zowasel to witness the launch.

The collaboration and PoC provide smallholder farmers with accessible and affordable agricultural machinery through sustainable rental services right in their domain through the Zowasel remote Crop Centre infrastructure model.

Growsel Photo 2JPG scaled
Makoto saito (md (mitsubishi corporation (nigeria) ltd), middle with farmers in front of agricultural machinery donated.

The partnership would also enable Zowasel’s remote Crop Centres to provide support services such as Global Best Practices training and Free Agronomical support, access to improved farm inputs, mini and hand-held agricultural machinery, and direct market access for farmers to increase productivity and income.

Speaking during the launch event at Kawo village, Nassarawa State, the Managing Director of Mitsubishi Corporation (Nigeria), Makoto Saito, said:

“The partnership aligns with Mitsubishi Corporation’s core philosophy and supports the common goal of solving social issues. It provides opportunities to empower rural dwellers across host and neighboring communities”.

According to him, ”we are looking forward to a successful collaboration with the team from Growsel and Zowasel to help increase smallholder farmers’ productivity and improve their quality of life in Nigeria”.

To further support smallholder farmers in improving their socio-economic and financial livelihoods and sustainable farming practices, Zowasel offers free agronomy services and GAP training to provide a fair and reasonably secure living for farmers to build their path to prosperity.

Also speaking, President and CEO of Growsel, Jerry OCHE said, “We’re excited to see the kickoff of our partnership with Mitsubishi Corporation (Nigeria).

We’re already overwhelmed by the number of bookings for the agricultural machinery in the first week of launch, as smallholder farmers who typically go as far as 400 kilometers or more to seek machinery are now walking into our remote crop centre to book for mechanization.”

Growsel Photo 4
A display of the project site in kawo villa, doma lga, nasarawa state

Through its Marketplace, Zowasel offers direct market access to premium buyers for smallholder farmers to sell and earn more for their crops. Vetted buyers on Zowasel Marketplace include Guinness Nigeria, FMN, Barry Callebaut, Olam, Grand Cereals, Promasidor, Tolaram, Sucden, amongst others.

Mitsubishi Corporation (MC) is a global integrated business enterprise that develops and operates businesses together with its offices and subsidiaries in approximately 90 countries and regions worldwide, as well as a global network of around 1,700 group companies. More information on MC can be found here.


From left to right: Olumide Adewale Gabriel (STANDAGE), Innocent Eluagu (Mitsubishi Corporation (Nigeria) Ltd., Masato Fujiwara (STANDAGE Japan), Dave Gabriel (CEO STANDAGE Nigeria), Makoto Saito (MD (Mitsubishi Corporation (Nigeria) Ltd), Jerry Oche (President/CEO (Growsel), Sunday Gbatsorun (Mitsubishi Corporation (Nigeria)


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