Google is, among the leading technology companies in the world and it is not by chance that, the company has designed multiple products that, have benefitted users, immensely.
Not every Google launch has, however, hit the sky, unlike its email service, (Gmail), time scheduler, (Google Calendar), cloud storage, (Google Drive) and other successful products. Google once released products, with so much expectation that, eventually, became flops.
As entrepreneurs, it is good, to always remember that, not all products launched, will succeed and that is why this article, will remind you of some Google products that have failed to stand the test of time:
This product, launched in August 2011, was widely used, among professionals. Hardly would you come across corporate individuals, who does not have a Google+ account.
It, basically, performed almost every function, from authentication, to video conferencing. That might just, be why the product did not last, as expected.
The product’s design was for it, to be a social media platform, however, other giant social media outlets, were already calling the shots, hence Google+ appeared to have come late, to the party.
The platform had a very poor turn out, for its use, as a social media platform and asides that, it suffered a huge security flaw that saw it, gave away, more than 500,000 of its profile, to developers.
Google had no option than, to announce the shutting down of Google+, in December 2018.
Purposely designed, to enhance the search engine’s capabilities, on the user’s desktop, with Google Desktop, a user would not require launching a browser, before or visit Google, before a Google search can be performed.
It did not last long, as its functionality could not hold because, more cloud-based storage functionalities, have taken over space.
Google Desktop has, also, got marred, by criticisms concerning its privacy. Its security flaws had opened it up, to vulnerabilities that allowed hackers, to gain access to users’ data.
Launched in October 2004, it was discontinued, in September 2011.
With the use of text, or, voice note, Google Talk, launched in August 2005, allowed its users, to send instant messages. The platform was, basically, Google’s interface, for a chat up.
Google Talk, also, known as, Google Chat, unlike other failed Google products, was not, actually, a failure. The giant tech company had driven its users, from Google Talk, to Google Hangouts, around February 2015.
This product, actually, had dedicated users, on its platform, however, it was not used enough.
As people prefer, to even, read news, from social media, these days, compared to getting news from the print medium. The social media tends, to break this news, as they arrive, faster than dedicated media outlets.
Modern news consumption has gone beyond the traditional way. People hardly sit down to read the news nowadays.
The pace was quite difficult for Google, to keep up.
Inbox By Gmail
One obvious question, to ask here is, why this product, when Google, already, has its email service, (Gmail)?
This product, undoubtedly, was not a necessary service, as its features could have worked in the Gmail app.
Users did not, even, bother to look its way. Why should I have two Google email apps that, can provide the same inbox services, to me, having the same one features?
The feature got launched in May 2015 and was shut down, in April 2019.
Google URL Shortener
Before Google introduced its link shortener, (goo.gl), a number of these services, already, existed in the market and are doing very well.
Google could not, just compete, with these link shortening services, on the world wide web. As more link shortening services, got introduced into the market, Google’s product, went into oblivion.
Launched in December 2009, it was discontinued, in March 2019.
Google Chrome Apps
This product had its buzz, among certain users, for a while, however, it, also, lost patronage, over time.
As Google stopped dedicating its top priority, to the product, the number of users dwindled.
Launched in December 2010, Google discontinued the app, by 2016.
Google is, among the biggest companies in the world and it shows that big companies, also, experience failure, in their products, however, product failures, should not be seen, as a reason for discontinuing the search for better products. One must keep innovating, to stay in the game.
Featured Image: news.uoguelph.ca
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