Based in Capetown, South Africa, food startup, Oh Oat is contributing its quota to South African citizens through the production of packaged oat milk.
Launched in September 2020, Oh Oat was founded by Trent Pike and Renato Marchesini.
Trent Pike explained that the food startup concept commenced two years ago and has gone through trials while creating the perfect mix for the milk.
“This initial experimentation was the cause of many late nights, burnouts, and culinary disasters. To say we firmly believe in the 10 000 hour theory is a serious understatement.”, said Trent.
The startup created a pilot plan after moving into a factory premise early this year and has produced up to 32 000 liters of oat milk every month.
“Our first perfect-ish factory run was on the 3rd of September and it involved many a high-five and sigh of relief.”, Trent added
Oh Oat launched a week later after securing its factory premise before retailing its first store, Nude Foods.
The food startup plans to create a product around the sustainability of vegan-based products.
Oh Oat has infused sustainability across its business model while packaging its product through the collection of reusable wine bottles and recyclable aluminum caps.
These aluminum caps are made from FSC approved recycled paper (paper wrap).
Customers can reuse the bottles because there is a deposit charge on them.
This encourages customers to reuse their bottles so as to promote sustainability.
The food startup also employs technology in its food creation, speaking on the role tech tools play in the creation of the food product, he said:
“One of our favourite pieces must be our homogenizer which takes our milk and pushes it through extremely high pressure (almost 200 bars) breaking down every particle to the same size (on a microscopic level). It’s what makes our milk so smooth, creamy, and silky.”
The oat milk production is based on an enzymatic process involving the decomposition of a long chain carbohydrate into oats
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