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First Bank Plc unveils FBNBank DR Congo to enlarge its African Footprint

by Chukwuemeka Fred Agbata Jnr
2015/02/06 - Updated on 2020/12/28
in News
Firstbank

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The Central Bank of Congo has recently approved the changing of the Banque Internationale de Credit (BIC) to FBNBank DR Congo.

FBNBank DR Congo has officially been launched by the First Bank Plc of Nigeria, a subordinate of FBN Holdings Plc.

First Bank Plc, Nigeria’s largest bank in terms of Assets, is a Nigerian Bank and Financial services provider. Currently it is a subsidiary of the FBN Holdings Plc., a holding company which umbrellas four FBN business groups following the Great Recession of 2007 – 2009 effected by the changes in Nigerian banking laws.

FBNBank DR Congo is purposefully organized to nurture great partnership and offer better services for the nation’s private and public sector customers, and the general public at large.

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With more than 35 branches in DRC, this new financial institution will be able to power First Bank Plc ’s international links and business expertise, which is part of it’s diversified collaborations geared towards offering convenient, innovative, and secure banking services to its clients and take hold of the future opportunities of the market.

In 2011, First Bank Plc reinforced Banque Internationale de Credit (BIC) as one of DRC’s strongest financial institution, after acquiring 75% equity interest in the bank.

The inauguration of FBNBank DR Congo has advanced First Bank Plc’s spot as the leading corporate and retail banking financial institution in sub-Saharan Africa, following its presence in Senegal, Gambia, Ghana and Guinea. Besides, it has agents’ offices in China, Abu Dhabi, Paris, Beijing, and Johannesburg as well as presence in the United Kingdom.

These branches of First Bank Plc represents its strategic objective to enlarge its Pan-African trail, maintain important market share and make good return on investment for the benefit of its shareholders.

Commenting on this expansion, the Group Managing Director/ Chief Executive Officer, First Bank Plc, Bisi Onasanya, said that launching FBNBank DR Congo has fulfilled part of the acute objectives to steadily expand and construct a more diversified footprint all over Africa, adding that the bank is dedicated to growing a multi-local business model that expands its geographical earnings base as it provides better services to its customers and local investors.

FBNBank DR Congo is well placed to provide clients with a bunch of banking solutions that make their financial lives less hectic and cumbersome while offering pleasing service experience.

On the same note, the Managing Director, FBNBank DR Congo, Cheikh- Tidiane N’Diaye said that FBNBank DR Congo is poised to earn DR Congo’s financial markets more value following its high built value for Nigeria in more than 120 years, adding that First Bank Plc is relentlessly listening and making use of feedback received from clients in developing products and services that are of great help for clients following its orientation toward co-creation.

Speaking on the extension, Head of Marketing and Corporate Communications, Folake Ani-Mumuney, gave the statement of the new pay-off line, ‘You First’ which states “the refreshed launch of FBNBank DR Congo represents a milestone in our journey to be the largest financial services brand in Sub-Saharan Africa and since our brand is at the heart of the holistic experience we seek to deliver to our stakeholders, an essential part of retaining patronage and the competitive edge that keeps us at the coveted position of market leader.

Launching the FBNBank DR Congo is a major milestone in a wider strategic plan to expand our African footprints and as part of the drive to ensure that the group is more efficient and effective in meeting the needs of its customers as reflected in our value proposition of placing the highest priority on the needs of our customers.”

Ever since its inception, First Bank Plc has had a reputation of setting the pace for other financial and banking institutions.

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