Catch, a taxi-hailing startup based in Ethiopia has launched in Kenya after a successful take-off in its home country.
Established in 2019, the startup commenced its operation by releasing its product in the middle of 2020 in Ethiopia’s capital city. Since then, Catch has onboarded over 12,000 drivers and up to 50,000 riders.
The startup plays on its uniqueness by prioritizing the comfort, safety and well-being of its drivers.
Speaking on the recent expansion to Kenya, Bernard Gavana, Vice-President of Growth and Expansion, Catch commented:
“Our disruptive entry to market model ensures strong earnings for our drivers, and introducing our affiliate program allows third parties like drivers, influencers and ordinary individuals to make passive income as Catch affiliates,”
Catch announced the expansion in August 2020 but launched in Kenya’s capital city in November 2020 alongside two new products.
The startup is relatively new in the East African market, however, it is employing creative innovation in the taxi-hailing business.
It aims to transform the taxi-hailing industry through the improvement of drivers and riders’ services.
Overview on Catch
All of the taxi-hailing cab drivers are police vetted and they are mandated to observe all safety standards.
The startup also trains its drivers on customer relationships. Currently, the startup provides three service categories namely Easy, Lada and XL based on the sizes of the vehicle.
Easy and Lada can hold up to four passengers while XL can contain a maximum of seven.
Overall, the startup wants to create a flexible and cost-effective taxi-hailing service in the East Africa region.
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