Epic Games, the creator of Fortnite, has teamed up with Lego, the world’s most renowned toy building block firm, to create a shared metaverse.
According to reports on the Epic Games website, the metaverse initiative will be built from the ground up to be suited for children of all ages who will be capable of building their own experiences.
The following information was included in the press release: “The family-friendly user experience will provide children with tools that will enable them to become self-assured creators and provide great play chances in a safe and happy environment.”
Both firms are yet to reveal what the metaverse’s concept or characters would be. However, with Fortnite being the most popular online game, the two businesses have prior experience creating metaverse-inspired environments.
Lego also created Lego Worlds, an online game that premiered in 2015 as a strong competitor to Minecraft.
The collaboratively created metaverse will be meant to be a maturity-level experience, with the goal of safeguarding children from uncensored content on the internet. Parents will be able to be active members and have control over their children’s interactions.
The Lego Group’s CEO, Niels Christiansen, emphasized the importance of this focus: “We must ensure that [these events] are safe, inspiring, and helpful to all. We’re committed to protecting children’s rights to safe digital play in the same way we’ve maintained their rights to safe physical play for decades.”
Epic Games has the resources necessary to complete the task at hand. Super Awesome, a startup whose business concept involves connecting kids with a healthy user experience while commercializing these connections, was bought by the company in 2020.
The organizations have described three key principles for creating this new metaverse, including
- Preserving children’s right to play by prioritizing safety and welfare
- Safeguarding children’s personal space by prioritizing their best interests
- Equipping children and adults with a platform that gives them autonomy over their digital experience.
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