Africa has a big unexplored market. Africans, on the other hand, have successfully leveraged technology to build successful enterprises that can serve as models for e-commerce businesses across the continent.
In Africa, e-commerce has come a long way. E-commerce is a growing business industry in the continent and investors are aiding its growth.
As such, Brimore, a leading e-commerce company in Egypt and, to an extent, Africa, has secured $25 million in a Series A round of funding.
Mohamed Abdulaziz and Ahmed Sheikha established the business in 2017 and have seen rapid expansion in the last three years.
Also read, Social Commerce Startup Brimore secures Funding from Fawry
Both founders saw how hard it was for developing companies to get their goods to the mainstream market while employed in the FMCG industry.
This was owing to the influence of known brands, who had created a supply chain for themselves over time.
Hundreds of people, mostly women, and stay-at-home mothers wanted to set up their own e-commerce businesses but had no idea how to do so or what to sell.
Brimore is a multichannel social commerce platform that links both worlds through an app. As a result, small and medium-sized providers may be able to provide access to these new items to these consumers, who also work as sellers and word-of-mouth marketers.
In this manner, the manufacturers can focus on their promotion and marketing while the sellers start their e-commerce enterprises and earn some extra money.
Brimore boasts that its revenue has increased 400% in the last three years. On the platform, there are over 300 vendors with over 8,000 distinct SKUs from packaged meals, personal care, and household items.
The social commerce website has also created a network of 75,000 vendors, with 74% of them being women, who cover 27 cities in Egypt, mostly in rural and isolated regions.
When we think of Africa’s e-commerce scene, we normally think of Kenya or Nigeria’s startup scene. However, as e-commerce grows in popularity, many well-established industries are beginning to see its potential and Egypt is one of such.
On a global basis, the percentage of enterprises that sell online is fast expanding and Africa is leveraging this path.
In Africa, e-commerce appears to be to growing rapidly. Although there are a few significant e-retailers and platforms like Jumia, Konga, Kilimall, Takealot and so on there is room for expansion.
Startups in Africa have an opportunity to develop through e-commerce, from people shopping on their phones to small businesses selling online through these platforms.
Brimore revealed in a statement that it offers emerging brand owners market presence potential through its distinctive infrastructure, which includes an ecosystem of supply, demand, logistics, and financing, as well as patented technology.
In addition, the platform is developing a smart and dependable infrastructure as well as a complete ecosystem that allows the general public to do business.
According to Ahmed Sheikha, the firm’s chief business and investment officer, anyone with a shop or a stay-at-home mother may do commerce business with Brimore either online or offline.
When vendors sign up for the site, they are presented with a variety of product photos from various vendors.
They post these images on different social media sites as well as create orders and put them on the app.
Brimore’s delivery process is determined by where the vendors want their products delivered: to themselves or to their end-users.
While many sellers prefer to have their products delivered to their homes, Brimore’s owners claim that the availability and convenience of both alternatives set it apart from similar social commerce platforms like Taager.
As more people gain access to the internet, e-commerce companies are springing up to capitalize on the continent’s burgeoning online consumer base while growing small businesses.
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