Mumerz, a support society and e-commerce website for mothers and their children, secured $1.2 million in a Pre-Seed round led by Disruptech, a local venture capital firm.
Mumerz is a one-stop online shop for all parent and child needs, as well as a parent and child community platform.
The platform is the largest multilingual community and e-commerce platform in Egypt, catering to the needs of every parent and kid from conception to the age of twelve.
Mumerz was created to address the information, advising, and product needs that parents and children have. The portal features a blog with articles on a wide range of topics connected to pregnancy, childbirth, motherhood and childcare, as well as integration with Egypt’s largest parent and child e-commerce platform.
“We feel that Egypt’s online mother, baby, and child vertical is underserved. “Delivering an excellent customer experience with a wide choice of mother-baby and child items at low pricing is the key to that,” says Amir Shenouda, Founder and Managing Partner of mumerz.
Mumerz also provides value-added material for moms on its blog and Mums Mag, which is handled by Rahet Bally and includes direct links to products on the e-commerce platform.
“Mumerz is a logical extension of Rahet Bally’s maternity support services, allowing us to serve millions of our moms who really trust us, consume our material on a regular basis, take advantage of our discount services, and visit our fitness centers.
Mumerz also takes advantage of Rahet Bally’s extensive knowledge of what moms require, as well as a highly experienced advisory team that recommends the best product for each mom’s needs based on Rahet Bally’s reviews across all product categories,” said Nadia Gamal El Din, Founder of Mumerz.com and Rahet Bally.
The Egypt-based firm will be able to use the capital to expand its market share in Egypt and beyond, as well as enhance its online platform with more diverse offerings and content.
Mumerz is inspired by mother’s intuition; a mother knows best what her child needs, and it is their mission to always recognize your EXACT requirements and to meet them with love and care.
They understand that staying by your baby’s side may necessitate sacrificing your comfort, time, and even sleeping hours; you do so, and Mumerz is ALWAYS by your side, as they guarantee you will no longer have to compromise on finding good quality products at affordable prices, fast and reliable delivery service, and prompt after-sale personal care.
Mumerz launched its business in 2021 with the goal of providing you with a hearty shopping experience with which you can find the best authentic products and brands from the comfort of your own home and have them delivered to your doorstep, as well as a community where you will be meticulously listened to and served heart-to-heart.
Mumerz is dedicated to offering a comprehensive selection of items and brands for mothers and children. They also provide a pleasurable purchasing experience. as well as providing articles and suggestions for mothers on their motherhood journey and we believe that this pre-seed round will go long way to drive their philosophy.
Don’t miss important articles during the week. Subscribe to techbuild.africa weekly digest for updates