If you haven’t noticed the attention to eCommerce trends, then you haven’t been reading the news, especially in this unprecedented time of the global pandemic.
For companies that have a robust presence online, including ordering, delivery, and social media, they’ve had a chance to endure and continue to develop a customer base.
For those that haven’t, there’s been as quick a pivot as possible to establish an eCommerce presence that helps to maintain some sort of sales during this time.
Those in the former camp have probably been paying attention to how much more time consumers are spending online with eCommerce.
Even before this, there’s been a shift in people’s time and interest in either researching things online or ordering them.
Of course, many people still prefer going to physical stores, but when they’ve been unable to do so, e-commerce has provided them a lifeline not only to necessities but also to the extras that may be part of their lives.
Those with any eCommerce experience understand that mobile is a must; desktop doesn’t automatically translate to mobile and people need to make sure that the mobile experience is as efficient and effective as mobile.
And mobile and desktop need to translate to the physical store, too, whenever it’s possible for consumers to visit stores again.
However, as you move to eCommerce you also need to know that different generations have different expectations of physical stores versus the digital experience.
They switch between channels and devices different, and have preferences that are not the same.
Those can help you develop a more responsive and thoughtful e-commerce experience.
You can also use the potential of artificial intelligence to get through some of the pain points that are common to the digital experience of shopping.
What else do you need to know? This graphic has some explanation.
Digital commerce
Mandate for Ecommerce business
Driving forces behind Ecommerce trends
For the complete eCommerce trends details, check it out here.
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