E-commerce Startup Chooya secures $950K

The Entrepreneurship World Cup has awarded a $100,000 cash prize and an additional $850,000 in program support to Chooya, a Nigerian e-commerce startup situated in Aba.

The Entrepreneurship World Cup began as a concept and has since aided over 300,000 entrepreneurs in over 200 nations.

Three co-host organizations, Misk Global Forum, Global Entrepreneurship Network, and The Global Education and Leadership Foundation, have made the program feasible.

With a cash prize of $1 million for worldwide champions and a combined $75 million in-kind support for the top 100 global finalists, EWC provides winners with training, tools, connections, mentorship, and more.

Chooya, a Nigerian start-up situated in Aba, has joined as a finalist in the EWC, which was selected from 200,000 candidates, organized by Misk Global Forum and Global Entrepreneurship Network (GEN).

Igwe Uguru founded Chooya in 2019 as a search engine for African traditional markets. For African businesses and customers, the startup digitizes word-of-mouth marketing.

The competition awarded the company a $100,000 national reward as well as an $850,000 worldwide prize.

The startup will invest heavily in product development, marketing, and human resources in order to reach out to businesses (both local and online) that are having trouble acquiring new customers and assist them to digitize word-of-mouth marketing to increase sales.

Uguru, the entrepreneur, explained that his experience assisting his 72-year-old father at his local business prompted him to digitize word-of-mouth marketing.

He claimed that without any sponsored commercials or social media ads, he watched his father’s business develop month after month through word-of-mouth marketing and assisted him in enrolling all five of his children in the high school.

He also expressed his excitement that the firm is looking forward to the future and the influence it will have, particularly in light of the COVID-19 issue’s impact on small enterprises.

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