Activities at the Akwa Ibom Tech Week 2023 continued with various discussion sessions and presentations. One of the discussions with the topic, “Opportunities for Digital Creatives” was anchored by Aniekan Ani-Ezekiel, a Social Architect, took a look at what Digital Creatives needed to do, to tap the opportunities that abound in the tech industry.
Other discussants that did justice to the topic include Wande Thomas, Creative Director, Madeaux, Jide Oladehinde, Brand building and Content Producer, Moniepoint and Yhudie James, Content Creator, Youtuber, Voiceover Artist and Presenter.
The panellists took listeners down memory lane on how advertisements on TV some years past had little or no creativity in them and Creatives were not reckoned with, until now when they started using their creativity to make huge money online.
This is because, Digital Creatives are now able to tell compelling stories in a way that sticks with the target audience for them to say they can relate with the story and take action. After all, as Yhudie puts it, facts will get the head and stories will get the heart.
The panellists, also agree that, for Digital Creatives have to have certain qualities before they can tap into the opportunities that abound in the digital Creative Space.
Wande thought that Digital Creatives should not rely on the government beyond them creating an enabling environment for them to thrive.
He further emphasized that Digital Creatives need to be patient and persevere, because, as with almost all endeavours, it takes time for the business to pick up.
They were advised to focus on themselves first and scale. In a bid not to be discouraged by working in isolation at the beginning, Wande called for serious networking laterally within the industry, while being consistent and building continuously.
Yhudie, in the same vein, stressed the need for Digital Creatives not to focus on growing in bits. “Big breaks are small breaks that got together.
All it takes is one brand to recognize your creativity”, she stressed. Yhudie emphasized that Digital Creatives should endeavour to go the extra mile for the brands they target to work with, as well as care for them, always looking out for the missing puzzle that needs to be fixed, to satisfy them. “Be part of the brand and not just sell to the brands”, she concluded.
“When we say we’re powering the dreams of businesses and people who use our products, we’re also powering the dreams of those of us who work at Monepoint, Jide maintained, as he spoke on the opportunities that Moniepoint brings to the table for Digital Creatives to tap in.
The panellists, however, agreed that such opportunities exist only for structured initiatives and ideas.
On his part, Aniekan, who anchored the discussion, stated that Digital Creatives need to carry out research, as it is not enough to have great ideas and express it creatively, they must find a way to engage with brands and with institutions.
“We have to care about them and show them how we can use our talents, our gifts and our perspectives towards the realization of their goals. We have to know what their goals are”, he concluded.