Raising a family and working secularly are demanding careers in themselves. While we see many women effectively juggling both with admirable aplomb, some struggle to find their footing.
Maintaining a healthy work-family balance can be a challenge for career women and/or mothers?
Into the picture comes a dynamic duo, Christelle Janse van Rensburg and Stefanie de Wet, sisters and co-founders of Creative Crafting Club, a South African-based online teaching platform.
Though professionals in their fields, both women desired to start a family without necessarily sacrificing their careers.
Thus, an innovative platform that would enable them to be creative while empowering other women was created.
The journey so far
The sisters started what they called Canvas Club, kids crafting club. It was through the success of this venture, which grew across 50 franchise locations in its second year, that the pair saw the need to expand their business model such that it includes entrepreneurship for parents while fostering creativity in kids.
As passionate problem-solvers, the duo noticed that one of the challenges biggest women face is finding a flexible way to generate extra income while raising their kids.
The Creative Crafting Club membership, thus, offers them an opportunity to join a community of like-minded women who aim to run their own small business around their families’ schedules.
A dual-natured platform for women and children empowerment
Describing their innovative platform, co-founder, Stefanie comments,
“Creative crafting club is a home/school/church/community center-based after-school club where kids aged 2 to 12 gather once a week to practice creative crafting.
In a creative crafting, class kids get to work with different materials, problem-solve and think outside the box to create interesting crafts/toys/games.
All the lessons have been developed on STEAM (Science, Technology, Engineering, Art, and Mathematics)-principles to promote logical and systematic thinking in kids.”
Through creative classes, curiosity is consciously inculcated into kids. The belief is that children need to be equipped with technological abilities to effectively function in a digital world.
In addition, it is a global online membership platform that provides women customized step-by-step lesson plans, an online business toolkit, and support to jumpstart their own kid-oriented creative crafting clubs in their communities.
As the name implies, the goal of the club is to enable participants either kids or parents to create something from nothing.
“It is a process of exploring, discovering, and connecting. It’s about developing skills and nurturing conscious curiosity. Most importantly, it’s about having loads of fun while you learn!”, adds Stefanie.
Featured Image: businessafricaonline
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