eFama App, a marketplace that enables farmers to sell their fresh produce & meat directly to consumers and commercial buyers, is launching soon in South Africa.
“Africa is home to about 40 million farmers, 33 million of them are smallholder farmers while about 7000 are commercial farmers who dominate more than 80% of the markets.
On the other hand, the 33 million smallholder farmers lack access to the market due to high barriers to entry, such as the cost of compliance to prove quality standards, also lacking direct access to local markets to sell their produce and not having proof of trade leaves them being financially included.
Our vision is to have at least 100 000 farmers using our platform by 2030.” Say Mr Shadrack Kubyane the Cofounder of Coronet
Blockchain and eFama App
What makes eFama App a game changer and impactful solution is its focus on the 3 most important priorities for a farmer of any side:
- Being able to achieve product quality assurance cost-effectively and quicker
- Being able to access the market without unnecessary middlemen that eat into their margins
- Building a sustainable business that can be funded and grow into a legacy for their children
Farmers currently join the masses of the 811 million people globally that go to bed hungry.
Cushing farmers from enduring this poverty, in stages, where we can, will be helpful, especially to the next generation of farmers.
A recent scenario here in South Africa, in January 2023: 10 million chickens were thrown away, due to existing market bottlenecks, by big players.
An alternative way for produce to reach consumers is needed. The Africa we see: farmers run sustainable businesses, consumers have quality foods cheaper, food about to be wasted is diverted to charitable organisations long before they pass their expiry dates.
All of these are happening within our App!” said Ms Pretty Kubyane who is the Cofounder and COO of the eFama App.
Both Founders of the eFama App were raised by hard working sustenance farmers, they are
now helping farmers to run sustainable businesses.
Back in 2013 the founders of eFama evolved a beauty brand operating out of a handbag into 4 bricks & mortar branches.
The brand started with only 500 dollars operated from a handbag, they grew the brand to reach 2 million USD revenue, within 36 months, employing a team of 40. More brands across Africa demanded the same success.
After realising that the majority of the brands that reached out had similar problems such as product quality compliance being expensive, not having consistent access to business and lacking business systems that are key to their sustainability and financial inclusion.
“We set out to find a solution that will solve these problems at scale, but most solutions we found were built for enterprise.
So we decided to build it ourselves since we already had a demand for it” said Ms Pretty Kubyane who is the Cofounder and COO of the eFama App Coronet blockchain first built a blockchain-based solution that focuses mainly on the quality assurance aspect, which they have now improved it as a mobile application to enable smallholder farmers to sell their fresh produce and meat direct to consumers and commercial buyers without a need of unnecessary middlemen, all while achieving qualityassurance and food traceability.
Farmers can register here to be a part of this project or email: [email protected]
Featured Image: Pretty Kubyane, Co-founder and COO (Left) & Shadrack Kubyane, Co-founder (Right)
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