Snapchat has announced its first accelerator program for up-and-coming Black creators.
The “Black Creator Accelerator” program was launched in collaboration with Google Pixel, UNCMMN, and Westbrook Media as a part of Snapchat’s 523 project, which encourages underrepresented content producers.
In a press release, Snapchat stated that black creators confront particular systemic obstacles in the creator sector, ranging from unfair pay and credit to negative experiences.
They think that one way they may assist break down some of those obstacles is by giving guidance and funding to young Black creators who are just starting out in their careers.
Through funding and mentoring, the initiative primarily attempts to foster diversity and improve representation throughout the entertainment industry.
The creation of this accelerator program, according to Snapchat, is a part of broader, continuing efforts to make sure that content on our platform accurately represents the variety of Snapchatters and their interests.
Participants were given “Snap Star Status,” which grants them access to the latest audience data, Snapchat’s creator monetization solutions, and the branded content-facilitating creator marketplace introduced the last year in 2021, in terms of accessibility to beta test tools.
To increase the platform’s inclusivity for Black producers, Snapchat expects that this would establish a fruitful feedback loop between Black creators and the Snap product teams.
According to Snap, artists will be chosen based on their distinctive voices, compatibility with Snap’s values, and career goals rather than on the number of followers or prior brand relationship expertise.
How to apply
25 creators will be informed of their admission into the Black Creator Accelerator program by the start of September, Interested black creators can apply here. The deadline for applications is Friday, August 12, 2002.
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