Leading marketing platform AppsFlyer has announced a partnership with Ayoba, a free instant messaging platform powered by MTN.
Appsflyer is a top tier marketing platform that has a suite of analytics tools that empowers companies to grow their business and also enable them make informed marketing decisions.
Its collaboration with Ayoba will skyrocket the free messaging platform to the apex of digital platforms in Africa, superseding earlier partnerships with telecom group Vodacom and e-commerce app Jiji across Africa.
Ayoba on its part offers its users a world of rich digital media services through channels, micro-apps and payment solutions, incorporated into one app.
Leveraging on AppsFlyer’s technology across its user acquisition efforts, Ayoba will be in the best position to determine the most effective acquisition channels and where to put in more efforts.
This integration of AppsFlyer’s technology will facilitate an in-depth understanding of Ayoba’s funnel of acquisition.
In the long run, it will effectively re-target and re-engage its users, and this new capability will turn out essential for campaign optimization and the long term organic growth drive for the app.
According to Daniel Junowicz, Managing Director, LATAM & Africa at AppsFlyer, “Understanding what acquisition channels work best is one of the keys to driving growth and user retention for apps and helps to optimize marketing activity.
Ayoba is a unique and exciting app offering users access to a wide range of features and content.
It’s great to be able to support their growth ambitions with our unparalleled mobile marketing analytics as Ayoba expands across Africa.”
Olivier Prentout, Head of Consumer Marketing for Ayoba, added: “The AppsFlyer team has been very supportive with rolling out this project.
The technology is new to many on our team but AppsFlyer has been there to make sure we get the maximum value out of this partnership.
We now have a clearer understanding of where to focus our acquisition activities and be better positioned to take advantage of the opportunities that abound on the continent.
We look forward to working more closely with AppsFlyer as we continue on our mission to become the biggest digital platform in Africa”
This is good news for users of Ayoba across Africa since the continent ranks as one of the largest mobile first regions worldwide.
To that end, Ayoba’s tailors its highly localized content to suit the needs of African users, and the content is available on channels directed at entertaining, educating and empowering communities as well as a variety of games.
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