Global marketplace, Amazon, has replaced the website of Egypt’s e-commerce provider, Souq.com, with its own.
This means all customer identities, orders, payment methods, wishlists, customer support enquiries and delivery locations that were in Souq.com’s possession will be transferred to Amazon.
This is coming after Amazon constructed a new warehouse in the Sharqia Ramadan City, bringing its total investments to 1 billion Egyptian pounds ($63.6 million).
Recall that Amazon had bought Souq.com and has been reinventing it across the Middle-Eastern region since the purchase.
According to the Vice President for the region, Ronaldo Mouchawar, Souq.com employs over 3,000 people and operates in more than 15 distribution stations across the country.
It is the largest English-Arabic language e-commerce platform in the Middle-East region that was founded in 2005.
Souq.com was formerly an auction website before switching to a B2C-only business by allowing alternative payment methods and managing the delivery.
Up until its purchase by Amazon, it operated in seven countries, representing more than 135 million people.
It offered ongoing support for sellers by allowing its professional team to handle issues through its service center, allowed users to create their accounts to sell their goods, and took care of sipping for them.
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