Quite a number of entrepreneurs fail to get funding for their startups, not because of their inadequacies, but because of minor flaws not taken note of.
It would be saddening to have gone through rigorous startup programs and end up not finding favour with the investor due to flaws that could have been avoided.
In order not to work in vain, the following are things to consider when you are ready to pitch your business or company to an investor.
Like you would approach an exam, it is important to not waiver in your presentation. Fidgeting is not allowed.
Be bold enough to hold conversations with the investor, holding his gaze and gaining his attention until you are acknowledged.
By doing this, you give a good impression that you are confident, truthful and open.
People will often address you because of the way you are dressed, and most often if you are not well dressed then you could be shabbily addressed.
Being a young entrepreneur does not exempt you from presenting yourself in corporate attire, it is in fact the more reason you should dress like the CEO.
Dressing well gives you more credit before the investor and you are viewed as serious-minded.
Use simple presentation slides
Your PowerPoint presentation slides should not be too busy, or you find that the investor may lose interest in whatever you are saying while paying attention to your slides.
It is important to make sure that you are the centre of attention, otherwise, your slides will steal the show.
Also read, Delivering A Solis Pitch to attract Investors
Hence, make use of simple text and pictures that would aid your presentation and not ones that would mar it.
Tell a story they can relate with
Don’t go about how you lost something when your investor wants to know what you have achieved.
Tell a story they can relate with, a story that assures them you know your meat and not some clumsy uninteresting story. It is a turn off.
The purpose of the pitch is to get funds, why not tell a story on how you can manage money and get money flowing through your business?
Do not make a joke of your investor
Do not make a joke you will regret, that would shoot yourself in the foot. Although there is a need to lighten the atmosphere, do not forget that pitching for funds is not a comedy.
It is not a child’s play that you would make comments that could mar your purpose.
You might not even know it would offend the investor, so avoid comments that would discourage the purpose of your interview.
Never leave your audience behind
Follow a calm pace in making your presentation, so that your audience is carried along and has a proper understanding of what are saying.
Do not forget you are supposed to convince them and not confuse them, so do not be an author of confusion.
If your presentation is given at a fast pace, and your audience is not able to catch up on what you are trying to say, then it would mean you have wasted both yours and that of your investor’s time and the purpose of the pitch is thwarted.
Use simple, not ambiguous words. Relate with what your audience can understand.
Do not announce your presence
Oftentimes, we like to make our presence known, so we do so by giving a high pitch greeting, it is of no use.
Having the investor’s audience, keeping them captivated and attentive should be your ultimate goal.
Their presence already indicates that they have an interest in what you have and want to offer, they just want to be sure you are worth the trouble.
Your passion and vision should captivate your investor’s attention. Do not stay in your comfort zone and expect a change, you have to make a move. Go the extra mile to make a perfect pitch.
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