In the era of free resources, internet interaction, and crowdfunding, few businesses get off the ground without a little private finance to help them get started.
To get that money, entrepreneurs have to convince experienced investors and persuade them that their company, above all others, is deserving of their time and funds.
At first glance, one could believe that all investors focus their efforts on the business strategy, facts about the firm, and the development forecast that will help or hinder the company
However, there’s another set of criteria that most investors overlook, and it all comes down to the business owner’s personality.
They understand that a business owner with an improper personality can damage the possibilities of a wonderful firm on paper, just as an entrepreneur with the right personality can bring a distinctly average concept to life.
In the opinion of investors, these are the behavioral attributes that distinguish entrepreneurs:
If you come across as a sneaky salesperson eager for cash, investors will be turned off right away.
These are rich, committed individuals who have already been contacted by some of the industry’s greatest con artists and smooth communicators.
Your credibility could be wrecked in a heartbeat if they believe they are being deceived or that you are portraying yourself as someone you are not.
It’s usually better to be open about some of your flaws and worries rather than try to hide them, and it’s far preferable to be yourself rather than establish a false character.
To put it frankly, investors have a keen sense of deception, so be real and honest in all of your dealings.
Charisma is an ethereal trait that has a variety of meanings, but it is fundamentally a level of likability or attractiveness that draws others.
You might not think of “likability” as a critical business quality at first; after all, a business owner must make objective, dispassionate judgments for the good of the company before considering human interests. Business owners, on the other hand, are leaders.
Entrepreneurs control the assembling and keeping a team of personnel that will propel the company ahead, as well as acquiring the first wave of clients. To achieve so, they’ll require a certain amount of charm, which investors seek in possible investments.
Your investors will not be pleased if you merely rattle out the numbers in a boring manner at an investor meeting. They simply can’t help but “catch” part of your excitement if you come in obviously thrilled about your proposal, to the point where you practically can’t calm yourself down.
People who are passionate about their aims put more effort and are happier in the process of achieving them. When faced with adversity, entrepreneurs who lack enthusiasm are significantly more likely to quit and are far less inclined to take necessary risks to keep the business progressing forwards. Never be scared to show your excitement.
Although charm and passion can occasionally be equated with smugness or even pride, investors value humility as well. For a variety of reasons, entrepreneurs need to be humble.
They must be ready to consider alternative viewpoints. You will make errors as an entrepreneur because you will not know everything. It is critical to be modest enough to accept outside perspectives to develop the business.
Furthermore, they must accept that not everything will go as planned. Modest entrepreneurs are aware that they will make errors and fall into traps, and that their concepts will not become popular quickly. In a disaster, this humility leads to better long-term thinking and more sensible actions.
You should be driven
Lastly, entrepreneurs must be eager for achievement. Investors are looking for ways to make more money, so they need to see that the entrepreneurs in whom they invest are also looking for ways to make more money.
Ambitious persons are more prone to set objectives and are more persistent when confronted with challenges.
They’re also forward-thinking, which allows them to make better long-term judgments than they would if they were only focused on day-to-day activities.
To gain results, you must desire them. It’s apparent that changing your character on a dime is difficult, and you don’t want to claim to be someone you’re not. However, with careful study, you may highlight the personality traits that make you a good fit for the company.
When investors interact with you and try to gain a better sense of you as a person, don’t be scared to admit this openly in discussion and relate tales about your previous experiences that highlight your value as an entrepreneur.
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