Interaction with potential customers on your chosen social media site is a tiresome process that calls for earnest creativity as well as continual effort for posting relevant, informative and eye-catching material; practically on a day to day basis. You need to consistently leave a long lasting impression on your loyal customers and simultaneously uphold the effort to promote your select brand. Should this sound utterly undo-able, it’s perfectly comprehensible.
Customer interaction and effective branding via various social media channels is an art nouveau which would seem to resemble a cosmic, undeveloped cutting edge territory where most businesses and their striving owners are essentially floating around in a dimly lit void.
However many flourishing businesses, especially those that have quickly acquired the fine art of using this channel to their best advantage recognise the critical value of an essentially prominent blogging presence for entertaining and informing their customer base. And yet, though you may miserably discover to your anguish that social media lays stringent emphasis on a several-times-in-day type of priority prerequisite, your contacts are likely to quickly tire out if you persistently insist on posting exclusive links on articles that you have yourself generated. That leaves plenty of empty space to be filled on your social media channels, intoning that your business needs to engage some other method of interaction for maintaining its brand onto your customer’s visual planes and front page feeds.
In order to fill out this empty space, you may opt for any of the following possibilities:
1. Induct Landing Pages
Inducting links on your social media site landing pages helps your business gain access to ‘form conversion’ data, which includes names with email address of parties showing interest. Ones that are your existing brand contacts, such as those following your Twitter account and ‘liking’ your Facebook page, are exposed to the name, tone and logo of your brand; with you getting a chance to let them re-communicate back, offering you leads that can potentially convert into clients.
2. Downloadable E-Books
Similar to landing pages, importance of attaching ‘Downloadable E-Books’ to different social media sites helps to draw customers through information they find interesting and are tempted to click on. This enhances the probability of their opting to furnish you with some of their personal information.
3. Special Deals & Discounts
The importance of posting a mixture of special deals, coupons and discounts on various social media platforms lies largely on the mysterious ability of coupons and discounts to drive constant traffic to the page of your website. Once the product is liked and gains popularity, your clients will happily pay you the full price asked.
4. News Items with Relevance
Recognising base interests of your customers adds miles to their brand loyalty. Posting relevant news items you trust are of their interest, or the interest of other potential buyers, will go miles in keeping everyone in your various social circles, actively paying your brand complete attention.
5. Blog Content of Your Employees
Showcasing blog content of your employees helps in giving your business that captivating human touch which your followers will find expressly engaging and attractive.
You can’t afford to limit the posting of engaging content for your social media sites to simple text-content or other blog posts. Keep doing just that and you will easily thrust your brand and business to the lowest mark on the interest-scale of your followers. Remember: we are always here to help!