For 2021, what will make the difference for your startup is the will to respond to the capabilities and knowledge obtained in 2020.
How far are you willing to take advantage of them so as to remain relevant this year.
Of course, it’s a new year and new learnings are expected. In 2021, technological enterprises are the ones that can leverage their strengths to be more agile coming from a pandemic ridden year.
These four lessons will serve as a guide for startups seeking continuous growth in 2021.
Your time is important, take care of it
In 2020, a survey showed that more than 75% of startups around the world spent over 50 hours per week, an indication that generated more stress and low productivity.
Looking into expanding your startup in 2021, it is highly recommended that you create the space and time for not just yourself but your team.
From day to day, try to exchange innovation and ideas, find time for leisure as well.
Keep your motivation fresh
2020 arguably has been one of the most challenging times in the history of mankind, and it has left an unforgettable mark on every sector.
An average startup founder is likely to exhibit fear of failure coming from the way 2020 affected business, uncertainty still runs in the air.
Thus a need for continuous motivation. Founders would need to set some short and medium-term objectives:
- Visualizing what they actually want in 2021
- Resources available to actualize the goal
- The time to get them achieved
- The constraints that need to be factored in
- The new risks to be taken
Listen to your potential customers need
Every business is seeking ways to get new paying customers on board.
After a startup has gathered a customer base, there will be a need to have a constant flow of revenue and having it increase.
Potential customers who would like to get onboarded might have pain points that they need solving.
Also read, Guide for Startups to scale Higher in 2021
As a startup founder you need all ears out, don’t just concentrate on your current customers but pay attention to your potential customers who will guide your venture.
This will tell you what the public requires thereby providing solutions with long-term growth potential.
Establish support networks
An important lesson for this 2021 is to always remember the capacity a support network such as collaborators, colleagues, work teams as well as families and friends to get their experiences on ways to overcome adversity while promoting joint work.
For the fact that the pandemic has brought about social distancing, it doesn’t mean isolation from people that can offer your startup the required help.
In conclusion, we do not know what 2021 has in store for startups and other business ventures, however, we know that a continuous economic recovery from the pandemic effect will be fueled by entrepreneurs coupled with their ability to learn and get adapted to new skills.
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