Due to the pandemic, technological developments, or a natural process of business evolution, we are experiencing business moving online.
Taking a look at the numbers, we see that the e-commerce industry is growing rapidly and this growth will probably continue in 2022.
So, here is a list of e-commerce trends to keep an eye on in 2022:
Mobile Commerce
This is definitely the top trend that should catch the eye of every merchant in the e-commerce sector.
The strength of smartphones and tablets is on the rise as is the popularity of online shopping via phones.
According to Statista, by the end of 2021, mobile commerce will hold a 53.9% share in E-commerce in the U.S.
That accounts for more than half of all purchases! It is advisable that you optimize your webshop for AMP if you haven’t.
Diversity of Payment Method
Diversity of payment methods is the last step in the entire shopping process and the absence of preferred payment methods may cause a backfire.
Customers take scarification in the simple things so it would be wise to create an avenue that allows customers pay in the way they wish and keep things less complex.
According to a report by Emarketer, in 2025, over 50% of all purchases will be made via a smartphone.
GooglePay and ApplePay look like excellent solutions for this development.
Live Shopping
Live shopping can take place on media platforms so it can be described as a part of Social Commerce.
Engagement between the customer and seller or influencer (acting as an ambassador) is what drives sales.
It is a live stream where the promoter shows the product, functionality and designs snd customers get the opportunity to ask questions
Visual Commerce
The goal of visual commerce is very similar to that of live shopping, but the realization can be demanding.
This involves the customers getting an interactive 3D visualization of the product for better viewing and probably be part of the decision-making process.
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