My position has always been that you do not have to be active on all social media websites, but then, there are some social media sites like Google plus that you should take much more seriously because of the volume of exposure you can get from it.
These tips should help you in achieving this, going forward:
1. Make the Most of the “About” page
The “About” page allows you to write as much as you want about yourself, your business or your causes. Rather than leave it scanty, therefore, do all you can to fill it up. Include SEO-friendly keywords to the description and add your blog or website url. Simply do all you can to sell yourself or business on the “About” page.
2. Use a Good Photo
Google plus seamlessly integrates with Youtube Search results, which simply means that your profile gets viewed much more than you are aware of. A photo with quality headshot will help to sell your profile and brand better.
3. Post optimized content as often as you can.
One fact about Google plus is that it is linked to most popular search engines in the world. What this means is that, if you post optimized content often, it increases your chances of showing up in the search engine results.
Are you already on the Google Plus social media platform? If yes, what has been your level of experience with it? Please, share here.